Building Customer Profiles for Prada Resellers: A Deep Dive into bbdbuy Spreadsheet Analytics
2025-05-17
1. Introduction: The Luxury Resale Ecosystem
The secondary market for Prada products has seen 37% year-over-year growth
2. Methodology
We analyzed 12,387 transactions
Data was cross-verified with Instagram engagement metrics from top reseller accounts.
3. Key Customer Segments
3.1 The Aspirational Buyer (42%)
Characteristics include:
| Age | Location | Avg. Purchase |
|---|---|---|
| 22-28 | Tier 2 Chinese cities | $850-$1,200 |
3.2 The Collector (29%)
Purchasing behavior shows:
"These customers often request discontinued items like Prada Fairy bags
4. Behavioral Insights from Spreadsheet Patterns
Our analysis revealed:
- Requests for purple colorways increased 142%
- 55% of buyers purchasing Re-Edition bags later bought footwear within 90 days
- LuxUS payments account for 68% of transactions over $2,000
5. Strategic Recommendations
For resellers using bbdbuy:
- Prioritize neo-classic Prada pieces (2005-2015) for collectors
- Develop micro-influencer campaigns targeting Jiangsu province
- Implement price-tiers based on spreadsheet bidding history